What's interesting is how a figure from the 19th century, Jose Rizal, remains a vibrant part of our conversations today—especially as we navigate the complex waters of tradition and technology. In a world where our lola might be scrolling through Facebook to catch up with family or even browsing Lazada and Shopee for fiesta essentials, Rizal’s legacy feels more relevant than ever.
Jose Rizal Summary: The Man Behind the National Hero
Jose Rizal, often called the Philippine National Hero, was a polymath—a writer, ophthalmologist, and nationalist who lived during the Spanish colonial period. modern Philippine culture He used his pen as a weapon for social reform, inspiring Filipinos to take pride in their identity and fight for freedom. His novels Noli Me Tangere and El Filibusterismo exposed the abuses of colonial rule and inspired a movement toward independence.
- Born: June 19, 1861 Died: December 30, 1896 Works: Noli Me Tangere, El Filibusterismo, essays, poems Legacy: Symbol of Filipino nationalism and reform
Rizal’s Influence Today: Tradition Meets Technology
So, what does this all mean for us today? Rizal’s message wasn’t just about revolutions with swords but revolutions of thought. In an age of social media platforms like Facebook, his idea of intellectual awakening has found a new arena—our digital spaces.
Social media is no longer just about cat videos or memes; it has become a powerful tool for community building and cultural expression. Groups and pages dedicated to Philippine history, language, and arts thrive on Facebook, creating virtual bayanihan—a term Rizal himself would have appreciated—which means communal unity and cooperation. Here, the spirit of collective work and support is alive, but in a modern digital form.
E-commerce Platforms and Filipino Traditions
Meanwhile, e-commerce platforms such as Lazada and Shopee are transforming how we celebrate our traditions. Ever wonder how your lola would react to ordering ingredients for lechon or puto over the internet, delivered straight to her doorstep? This blend of old and new is not about losing culture but about evolving it.
This intersection shows us that technology isn't inherently bad for tradition—as is often mistakenly assumed. Instead, these online tools can help preserve and even spread our cultural heritage more widely and accessibly. The key is conscious care in what we share and how we celebrate our identity.

The Challenges: Generational Gaps and Economic Disparity
However, there are challenges. Not everyone has equal access to these digital tools. Many elders and rural communities still struggle with limited internet connectivity or digital literacy, posing a risk of cultural knowledge gaps.
Furthermore, economic disparity means some Filipino families have less access to the latest smartphones or reliable internet needed to fully participate in this digital cultural exchange. It raises the question: Is this a good thing or a bad thing? While technology opens a door, it also risks creating new divides if we’re not vigilant.
Bridging the Gap
Bridging this gap requires a collective effort, much like the spirit Rizal championed. Government programs, community initiatives, and even business models from companies like Lazada and Shopee can play roles in increasing digital access and literacy. After all, they understand that their growth depends on inclusive participation.
Preserving Cultural Heritage in the Digital Age
What does preservation look like when so much culture moves online? It looks like Filipinos sharing folk songs on YouTube, debating the nuances of Tagalog or Bisaya on Facebook groups, and even virtual tours of historical sites that Rizal himself walked.

It's vital that we use technology not as a replacement but as an extension of our cultural roots. Rizal’s own writings stressed critical thinking and consciousness, which can guide how we engage with digital spaces—actively curating and protecting our stories rather than passively consuming content.
Rizal’s Relevance in Modern Filipino Identity
Finally, in understanding Rizal's influence today, we recognize that Filipino identity is not a fixed thing but a dynamic interplay of past and present. Like Rizal, we navigate multiple worlds—our ancestral traditions and the modern digital landscape—which together shape our evolving culture.
In a way, every time we post a family tradition on Facebook, each time we shop for local products on Shopee, we participate in a Rizal-inspired culture of reform and pride. This is the modern bayanihan in action, transcending the limits of geography and time.
Conclusion
To wrap up, Jose Rizal is more than a distant historical figure; he is a symbol of our ongoing journey to balance heritage and progress. Contrary to the popular misconception that technology threatens tradition, when used thoughtfully, tools like social media and e-commerce can empower us to preserve, share, and enrich Filipino culture.
So next time you see your lola ordering via Lazada or commenting on a Rizal page on Facebook, remember this blend of old and new is part of the living Filipino story Rizal hoped we'd continue to write.